Subject Search for: Business / Marketing and Advertising
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78.2971 How are Things in the Land of Chocolate? A Critical Look at Mars Incorporated.
This study will highlight the strategic position of Mars Incorporated from an historical, current, and forward-looking stance. The primary areas of focus will be the three problem areas listed above. Chapter 1 will provide a backgrounder on the company that will serve as a reference point for the entire study. Chapter 2 will take a detailed look at the company's marketing strategy in terms of the problems as listed above. Chapter 3 will follow with an application of theory to the problems, and Chapter 4 will briefly list several alternatives. Chapter 5, the final chapter, will wrap up the study with appropriate recommendations and conclusions. 39.5 pgs. 51 f/c. 18b.
Pages: 39.5
Bibliography: 18 source(s) listed
Filename: 2971 Strategic Position Mars.doc
Price: US$353.52
79.2974 Describe how the evolution of the three major management theories (scientific management, general administrative theory and organizational behavior) contribute to current management practice.
This paper will outline how the three major management theories; i.e., scientific management, general administrative theory, and organizational behavior, contribute to current management practice. 7 pgs. 7 f/c. 5b.
This paper will further develop the concept of global branding and argue that it is, in fact, 'stateless' brands that will be the most successful on a global level. As the word implies, 'global' refers to aggregation, it refers to something more than individual markets. It implies something that does not have a national origin. By looking at companies like Coca Cola, Disney, Mars, and Yahoo! as examples of existing global brands, it is very clear to see that there is a progression of global potential. The more stateless the brand, the better the prospects as a global player. 57 pgs. 84 f/c. 38b.
Pages: 57
Bibliography: 38 source(s) listed
Filename: 2986 Global Brand Marketing.doc
Price: US$510.15
81.11837 Planning the Company Party.
This paper will discus how to set up a function for a business, and to make sure that all of the proceedings will be presented in an economical way for the company to enjoy, while saving money as well. By checking the different caterers that will need to come to set up the party, there will be an evaluation of the event, and this will help to show exactly what will be needed for the party. By showing the costs for the space that will be needed, also, we can find a place that will be cost effective, and will create an atmosphere that would be fun for the company to enjoy. By understanding all of these factors, the party will planned well, and will save the company money in the process. 5 pgs, bibliography lists 5 sources.
Pages: 5
Bibliography: 5 source(s) listed
Filename: 11837 Planning Company Party.doc
Price: US$44.75
82.12026 Food And Drug Administration And MRAs.
This is a 26-page paper discussing the MRAs with respect to FDA and the protection of the interests of consumers. It uses 10 references. 26 pgs, bibliography lists 10 sources.
Pages: 26
Bibliography: 10 source(s) listed
Filename: 12026 Food Drug Administration.doc
Price: US$232.70
83.10897 Investigating Porter's Theories in the Five Forces Model: Addressing Three Elements of the Business Cycle.
This paper investigates the degree of the determinant in Michael Porter's model of the five forces that affect the market. The issues of the business cycle, the buyer, and the seller are examined. 10 pgs. bibliography lists 2 sources.
84.10941 Efficient Market Hypothesis: A Study Of The Stock Market And Investment Procedures.
This nine page paper looks that the Efficient Market Hypothesis, Stock market and investment procedures and how investors should act within the market, also answering key questions such as the definition and explanation of the concept of an Efficient Stock Market. Along with which approach (active or passive) should equity fund managers operating in advanced capitalist countries adopt? 9 pgs. bibliography lists 15 sources.
