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12431 Public Relations-Publicity and Advertising. This is a 3-page paper that defines and differentiates between public relations, publicity and advertising. 3 pgs, bibliography lists 3 sources.
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12556 Strategic Marketing of Speedo. This is a 14-page paper on the strategic marketing vision of the Speedo swimwear manufacturers. 14 pgs, bibliography lists 14 sources.
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12676 Marketing Plan, Outdoor Furniture. In this detailed marketing analysis, the plans for promoting the RelaxPak, which is an accessory for an outdoor chair called the Muskoka Chair, are provided. This plan includes an executive summary describing the product and then outlines specific issues and marketing strategies in a point-by-point analysis. The product being researched here is discussed in the contexts of marketing to Canadian consumers. 10 pgs. 1 source.
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12797 Fashion Marketing Plan. This marketing plan relates to a fashion manufacturer and distributor. It identifies the over 50 market as a segment with great opportunity. It also outlines a marketing plan to reach this demographic cohort. 9-pages, bibliography lists 9 sources.
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12811 The Effectiveness of Advertising: An Analysis. This eight-page senior level research paper examines whether advertisements are effective in persuading consumers to buy products or services. The author also discusses whether a certain type of people are more susceptible to ads than others.8-pages, bibliography lists 8 sources.
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12916 Aviation Marketing. This paper shall discuss the four P's of marketing, that is, product, place, price and promotion, and will look into how these marketing fundamentals are applied by an aviation giant, namely United Airlines. APA Format. 8-pages, bibliography lists 7 sources.
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Advertising in the American Society. This three-page paper is written at sophomore level. It contains an analysis of how advertising in the American society is more so based on sex appeal of women than what the product actually caters too.
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