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17505 Messages of the Palm Zire Ad and the Implications of Those Messages. This six-page undergraduate paper makes use of the course material and two outside sources to discuss the Palm Zire ad with its stereotypes and implications.
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17568 Broward County In Florida. Compare Broward County with Dade County in Florida. How could marketing use the quick facts in building a performance center?
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17630 IT Assessment and Market Structure. This fifteen-page paper looks at the looks at the economic productivity paradox, its background and its manifestation. Furthermore, the paper will discuss the costs spent on IT and their effect on the market valuation, the increased productivity that it demonstrates as well as the use of ERP along with how to calculate cost of equity, cost of debt, WACC, NPV and IRR.
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17721 Compaq and Its Selling Strategies. This paper looks at the personal selling strategy for the Compaq computer company.
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17787 Advertising and the Division of Labour. Take an ad from a magazine or newspaper representing women and/or men. Analyze the ad with reference to gender, class, race, rage, or other identifications. What ideas, stereotypes and messages does the ad project? What are the implications of these women and men as far as the division of labour is concerned within the home and outside?
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17902 Harley-Davidson: A Comprehensive Strategic Marketing Analysis. This fifteen-page Master's-level paper draws from the branding and marketing literature in order to discuss and evaluate whether the revival of the Harley Davidson motorcycle should be regarded as testimony to the success of the company's strategic marketing approach.
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17936 J.C. Penney's Children's Advertisements. This paper is on a children's advertisement from J.C. Penney. Advertisements are often geared to draw the interests of the "child" in the adult. Boys are often used more than girls in advertisements.
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