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21482 Marketing Potatoes: An Analysis These two page and a half essays examine marketing issues for potatoes and color printers. The author offers ten marketing suggestions to improve potato sales among consumers, ranging from price, nutrition, and ease of preparation to positive attributes compared to rice and pasta. The color printer content deals with the value of consumer reports magazines when considering the purchase of a color printer.
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21497 Singapore Airlines: Services Marketing Singapore Airlines (SIA) is an industry leader in international air services. SIA has won prestigious awards for its services, managed to remain profitable during trying economic times, and in general is looked upon as the organization that all other airlines need to measure up to. This phenomenal feat was not accomplished overnight. By presenting an overview of SIA?s history, a detail of their products and services, and an internal and external environmental analysis this paper seeks to determine how these forces have affected SIA?s services marketing. By understanding this, one can better understand the secret to SIA?s success in their very competitive industry.
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21509 Market Plan This paper is a market plan for the baseball team the Burlington Bees. The proposal will be established under the premise that it will be presented as part of a job interview for the position of Marketing Director for the team. The proposal includes n executive summary, budget and marketing strategies for the promotion of the team in the Trenton area. Additionally the competition that the proposal must consider will be factored into the plan.
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21510 Market Plan This paper is a market plan for the baseball team the Burlington Bees. The proposal will be established under the premise that it will be presented as part of a job interview for the position of Marketing Director for the team. The proposal includes n executive summary, budget and marketing strategies for the promotion of the team in the Trenton area. Additionally the competition that the proposal must consider will be factored into the plan.
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21511 Market Plan This paper is a market plan for the baseball team the Burlington Bees. The proposal will be established under the premise that it will be presented as part of a job interview for the position of Marketing Director for the team. The proposal includes n executive summary, budget and marketing strategies for the promotion of the team in the Trenton area. Additionally the competition that the proposal must consider will be factored into the plan.
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21530 Pfizer Inc. This paper is a discussion of the Pfizer Company. A detailed examination of Pfizer will be presented in the paper, including problems the company has faced in the past and potential problems projected for the company in the future. Current marketing strategies and the status of the company in the present market are examined and presented in the paper as well.
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21538 Marketing Research: An Exploration of Autotrader.com This paper identifies themes in Autotrader.com, a used car classified ad service on the Internet. This company has a successful marketing approach in targeting the appropriate environment and consumer demographics. However, the company is highly "slick" in terms of its services and the sales push provided to potential customers, and this discourages use.
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