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21418 Journal Review: The Effect of Introducing a New Brand on Consumer Perceptions of Current Brand Similarity: The Roles of Product Knowledge and Involvement This paper will review the article, The Effect of Introducing a New Brand on Consumer Perceptions of Current Brand Similarity: The Roles of Product Knowledge and Involvement. In this review, first, the authority of the authors will be analyzed. Next, the purpose of the study will be discussed, as well as the theories involved in the research. The findings of the study will then be explored as well as what the implications are for future researchers as well as marketers. In the end, thoughts on this particular paper will be summarized.
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21423 Information Resources Managment In our increasingly globalize economy, in which everything in the world of business is done faster and faster, the only way in which companies can succeed is to have better information and use this information more wisely than their competitors. A CRM that is implemented using the steps described in this paper will provide just such a competitive edge.
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21425 Challenges and Risks of Global Advertising This paper deals with the complexities and challenges of advertising across national borders. Detailed examples and substantive theoretical discussion of the difficulties in international marketing communications are provided. The paper relies on a variety of up-to-date sources and addresses the issues that affect marketing in an international and global context.
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21430 Human Resources: Benefits, Job Description, and Job Analysis This five page undergraduate paper examines human resources issues such as benefits, job descriptions, and job analyses. The author notes that the effective use of human resources is the foundation upon which businesses must be built if they are to succeed. If that foundation is strong the business, its people, and the economy as a whole will prosper; if it is weak, everyone will suffer. Human resources management effectiveness is especially vital, for the challenges of providing human resources benefits, accurate job descriptions, and objective job analyses are not only economic and technological, they are psychological as well, so human resources management relies upon and applies psychological principles.
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21437 Managerial Decision Making This paper considers the nature of the problem of theft in the workplace, its costs to business, and means that could be undertaken to control for theft, indicating the need for clear written policies to be conveyed to the workers so they will know the rules and so the employer will thus be protected from lawsuits if he takes action against an employee who is also a thief.
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21467 Henry Gnatt and Frank Gilbreth: A Comparison This paper compares the lives and work of Henry Gnatt and Frank Gilbreth, pioneers in the scientific study of management and the workplace. Both scholars were a product of the "Scientific Management" movement, the brainchild of Fredrick Taylor, who practically began the notion of scientific inquiry into the process of management and efficiency in the late 19th and early 20th century.
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21473 Are Japanese Management Techniques Better than Those of the United States? Globalization means that competition from all corners of the world is the new reality. Companies that a generation ago never heard of each other, now vie for the same customers. Organizations must now compete with others who not only have completely different costs of doing business involved, but whom also employ completely different management techniques.
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