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21531 International Marketing This paper explores three "tasks", or problems corresponding to the expansion of a shoe company in India. The shoe company is fictional, but the three tasks identify aspects of business and marketing in a large and dynamic marketplace. The paper provides a good and concise overview of the issues involved in internationalization and untested expansion.
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21533 Knowledge and Trust Formation in the Development of Inter-Organizational Networks A discussion, drawing from three academic articles, of the various approaches to the development of inter-organizational cooperation. The paper discusses trust-building and such issues as whether reciprocity is a necessary condition for trust to occur. It also deals with the basic issues surrounding knowledge creation and transfer from one cooperating organization to another.
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21538 Marketing Research: An Exploration of Autotrader.com This paper identifies themes in Autotrader.com, a used car classified ad service on the Internet. This company has a successful marketing approach in targeting the appropriate environment and consumer demographics. However, the company is highly "slick" in terms of its services and the sales push provided to potential customers, and this discourages use.
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21544 Moonlighting This paper answers a case study regarding an employee who is moonlighting while working for a computer software company, with the problem being a managerial issue at heart, being how to respond to the fact that a valued employee is moonlighting and is using company equipment to pursue this outside interest in a case that involves both the fact of employee moonlighting and the reaction to it of one manager, leading to a consideration of the greater issue by all the managers in the company in order to develop a viable policy.
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21551 The Nuances of Organizations This essay is four pages long in APA style and covers the topic of human interaction as it applies to decision making and solid human interaction using a cognitive thought process. It analyzes situations that are prevalent in American business and journeys towards the personal. Finally, it promotes a personal journey filled with solid decision making as a way to bridge the gap into self-discovery.
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21555 Company Analysis Report This paper examines the business details of three airlines whose stock is being considered, Air Tran Holdings, Inc. (AAI), Frontier Airlines, Inc (FRNT), and Midwest Airlines, Inc. (MEH) (aka Midwest Express Holdings), analyzing and comparing the three companies by reviewing financial data, industry information, news articles, and other relevant information.
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21556 UK Insurance Firms and Insurance Markets This paper analyzes the financial picture for several insurance firms in the United Kingdom at a time when the business is changing, and the firms are the Standard Life Assurance Company, the Legal and General Group, the Royal & Sun Alliance Insurance Group, and AXA Insurance UK, all major insurance companies in the United Kingdom today, and all firms being challenged by a changing environment.
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