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11732 Case Study: Marketing McDonald's. This paper analyzes a case study about McDonald's marketing into the new millennium. This case identifies taste, quality and variety as the values motivating consumers. Therefore, a marketing plan recognizing and catering to these desires is outlined. 5pgs, no bibliography listed.
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11733 Marketing Plan: RJS Private Wealth Management. This marketing plan outlines the objectives, strategies and campaigns to be pursued by RJS Private Wealth Management during fiscal 2002. Therefore it commences with an extensive review of the RRSP market in 2001. This review provides the basis for the "Outlook for Fiscal 2002". The specific problems and opportunities before RJS Private Wealth Management are identified. Then specific objectives and strategies for the 2002 campaign are identified. Finally, the deployment of resources in the 2002 campaign is outlined. In this area media relations and 'buzz' marketing are both approached innovatively to increase the appeal to, and contact with, the target demographic of affluent, professionals in their forties. 8 pgs, bibliography lists 7 sources.
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3009 Case Study: Yahoo! This study will provide a detailed look at Yahoo!, paying special attention to its internal and external environment. The study begins with a brief background on the company, followed by an analysis of the portal industry in terms of its current attractiveness and its future prospects. The shift will then move to Yahoo's performance, and its positioning in the broader market. The study will conclude with thoughts on the company's future prospects. 15 pgs. 15 f/c. 7b.
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3119 Management Of Innovation: The Case Of IBM. This report will provide an assessment of IBM's situation with particular emphasis being placed on the concept of innovation. This will include a description of what was wrong with IBM at the time of the case. Also, a detailed description will be provided of why management had a "fear" in changing its own style at IBM and an explanation will be offered for why innovation did not flourish at the time of the case. Furthermore, a description will be provided of how IBM has embraced innovation and allowed it to flourish, which takes into account the streams of innovation, the sources of innovation as well as what is driving innovation at IBM today. Finally, an assessment will be made about what is the most significant thing that has changed at IBM since the time of the case that is instrumental in allowing innovation to become a management process at IBM. 14 pgs. 34 f/c. 13b.
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10718 Multi-Bake Corporation. This paper examines the Multi-Bake Corporation case study. Multi-Bake has recently acquired bakeries in Ottawa and Quebec. At the same time the Ottawa office is without an area controller. This case examines the performances of the Controller and the Accounting Manager, and Hilary Oates the woman they select to fill the Ottawa position. 10 pgs. No Bibliography provided.
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10774 Addressing Southwest Airlines According to Matrix Strategies: This paper addresses the company of Southwest Airlines in terms of the effectiveness of the company's various strengths and weaknesses. A series of matrixes are used. 13 pgs. Bibliography lists 10 sources.
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10837 An Analysis of Dasani Bottled by the Coca Cola Company. This paper will discuss the history of Coca Cola, and its product Dasani Water. By realizing the organizational means in which this company flourishes, we shall find the statistics that show the sales of the water, and it profits. By understanding these numbers, we can better understand the way that Coca Cola uses this product in their company policy. 3 pgs. bibliography lists 3 sources.
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