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4658 How Today's Entrepreneur Is Different Than The Past. The thesis of this paper is to outline that entrepreneur today has more responsibilities then they did in the past. Furthermore, the study will show that the skills needed for running a business today is different due to environmental change and change in product chain. 20 pgs. Bibliography lists 38 sources.
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13096 Setting Agency Goals For Small Businesses. This ten-page paper outlines the goals agencies have to make for small business and what to do in the event of failing to achieve those goals. 10-pages, bibliography lists 2 sources.
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13112 What Makes A Successful Business. Posing a question like "what makes a successful business" can be like the parable of the four blind men describing the elephant - all the perceptions are accurate, but they aren't the full picture, and none really stands up on its own. The fact is that the elements that go into making a successful business are many, varied, and often industry/niche specific. Therefore, in order to deliver a small treatise on what it is that makes for a successful business, it is crucial to focus on the underlying structures rather than the detailed specifics. Whether or not to use a particular accounting method is not what this paper will cover, but whether or not to actually have an accounting method is within the scope of this paper. What follows is a structural guideline for helping to make a business successful. 10-pages, bibliography lists 5 sources.
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13153 Marketing Plan This paper is a brief outline that describes how an individual would begin advertising a consulting service. The author indicates the media that would be relied upon for self-promotion, including email, websites, telephone calls, and possibly using a public relations service. 3 pgs. No sources.
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13164 Eco-Responsibility in the Consumer Market This paper responds to 3 separate questions that concern consumer marketing and eco-responsibility. Issues discussed include the community development of a local store, including recycling responsibility and community leadership, and an environmentally friendly product for cat-care. Also included is a detailed description of what eco-responsible marketing entails. 11 pgs. No sources.
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2205 Business Case: The Gains from Trade: Ghana and South Korea. This small paper discusses the opportunities trade provides looking at Ghana and South Korea. 1.5 pgs. 0 f/c. 1b.
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1564 An Ethical Analysis of "Pepsi's Burma Connection". The case of PepsiCo's investment in Burma represents a particularly profitable subject for ethical case analysis given that the process which led to the resolution of the problem was not clear and orderly, but was rather one of fits and starts, with very human hesitations and compromises, before an final outcome was agreed upon. The moral issue facing PepsiCo was whether or not to divest its interests in Burma. PepsiCo had three alternative actions: to do nothing and retain its interests in Burma; to publicly sell its interests while covertly maintaining a financial interest in Burma; to completely sell its interests in Burma. PepsiCo attempted to take all three routes. 5 pgs. 0 f/c. 1b.
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